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Prevented Ocean Plastic

What Is Ocean Plastic and Why Should We Prevent it?

The topic of plastic is an incredibly important one, and we recognise the key role that our business plays in tackling the detrimental impact that it is having on our oceans. If we don’t act, by 2050 there will be more plastic in the ocean than fish*, which is why we are one of the first retailers in Ireland that are committing to incorporating Prevented Ocean Plastic in our own-label product ranges.

*Source: The New Plastics Economy, Ellen MacArthur Foundation

Key Sourcing Regions – Indonesia & Thailand

80-90% of plastic that ends up in the ocean originates from developing countries*. The Prevented Ocean Plastic incorporated into our packaging is sourced from countries and regions which may lack waste management infrastructure or collection incentives, or where that infrastructure is simply overwhelmed by population growth and tourism.

Discarded water bottles, found within a 50km (30 miles) distance of an ocean coastline or major waterway that feeds into the ocean, are collected, sorted and processed to the highest standard, before they can be incorporated into our fresh fish packaging. The entire process is fully traceable, with a robust documented chain of custody.

*Source: World Economic Forum 2019

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