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Reporting our progress towards A Better Tomorrow OVERVIEW OUR PRODUCE 09      We have invested over €6 million since 2017 promoting local businesses through our ‘Kickstart’ initiative - Lidl’s supplier development programme. Developed in conjunction with Bord Bia the goal of this programme is to support small and medium-sized Irish food, drink and near-food businesses to grow their brand, build their supply network and to see their products on the shelves of the largest retailer in Europe. More than 60 suppliers are selected every year from across the country to participate in the programme. Their products are sold in a limited edition ‘Kickstart’ food promotion across Ireland and Northern Ireland with the aim of those products becoming permanently listed in our assortment. While we have a strong presence in Ireland, we are also part of a global retail network, which means we have the capacity to promote Irish produce on the global stage. We have supported several local suppliers in having their produce on the shelves across Lidl’s 11,200 stores in Europe and the USA. As a result, Lidl has successfully facilitated partnerships between their Irish suppliers and their colleagues in other Lidl countries to the value of €500 million annually for several years. €500 million worth of produce from the island of Ireland exported to other Lidl countries since 2019 Rye River Brewing Company County Kildare Our partnership with Lidl Ireland began in 2014, and as our business has grown, so too has our relationship with both Lidl Ireland and Lidl Stiftung & Co. KG. Crafty Brewing Co. is an integral brand within our business and its strong growth in international markets in recent years has proven very important, none more so than throughout this pandemic. Our Lidl export business has acted as a stabilising factor amid many other business uncertainties. Peter Maguire, Sales Director, Rye River Brewing Company     Of our permanently listed products 85% |15% Over 100 60 organic products in Fairtrade products in our everyday range our everyday range 40% of our everyday Over own-brand Over own-brand   assortment is from local own brand branded1 suppliers (by Volume) 1 GRI 102-2, 1 GRI 204-1  RESOURCES Protection of Ecosystems Animal Welfare Standards Environmental Protection: Supply Chain SUPPLY CHAIN Employment Related Supplier & Market Human Rights Development Corporate Environmental Management OPERATIONS Employee Responsibility Responsible Products CUSTOMER Transparency Social Value Responsible at Point of Sale Creation Communication       


































































































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